July 5, 2013 by Shane Ireland
Birmingham City today released their brand new home kit ahead of the 2013/14 season. The kit, sponsored by Nicolites, is inspired by the 1970’s ‘penguin’ strip worn by club legends Trevor Francis and Bob Latchford.
Abiding by regulations concerning advertising on football shirts, the ‘Nicolites Electronic Cigarettes’ lettering will be replaced by the logo of local charity Help Harry Help Others on all children’s kits.
Blues’ new design is already dividing opinion amongst Bluenoses, with some fans labelling it as a ‘Marmite’ strip – you either love it or you hate it. The retro design is certainly a hit with myself but other supporters feel the club need to move on from the ‘penguin’ kit of 40 years ago. However, club staff have reinforced the ‘tradition’ within the style, remarking that it is a piece of Birmingham City history.
However, it’s not just the strip itself that’s causing debate. A number of Birmingham fans have voiced their discontent regarding electronic cigarettes company Nicolites becoming the new sponsor, citing it as an unethical company to have displayed on football shirts. Although, the club’s decision to have a charity sponsor on kid’s strips is a unanimously popular decision. Help Harry Help Others, formed by Harry Moseley is Blues’ official charity partner and a celebrity charity match was recently held at St Andrew’s which raised over £100,000 for the charity which funds research of cancer.
Meanwhile, the away kit will be released later this month and the rumours are already doing the rounds concerning it. According to some on Twitter, it will also be a ‘penguin’ style strip but in black and yellow.
What’s your favourite ever Blues kit?